Vision, purpose & values

Again Again is a technology platform that enables companies to loan, track and assure returnable packaging that is relevant to a organisation’s goods, customers and brand promise.

In doing so, Again Again provides a commercially viable system of reuse that keeps returnable packaging material in circulation. Autonomy over the containers ensures the business maximum benefit from their procurement process and protects the valuable branding opportunity that has become synonymous with packaging.

Our Vision

Waste-free takeaways are the new normal. Anytime. Everywhere!

Our Purpose

To end single-use waste with a commercial, reusable container borrow system that makes it easy for everyone to choose reuse as their new normal.

Our Values

Kaitiakitanga

Guardianship of our natural world.

Whanaungatanga

Belonging and contributing to a responsible community.

Accountability

We do what we say we will do.

The Ellen Macarthur Foundation describes the circular economy as follows:

Looking beyond the current "take, make and dispose” extractive industrial model, the circular economy is restorative and regenerative by design. Relying on system-wide innovation, it aims to redefine products and services to design waste out, while minimising negative impacts. Underpinned by a transition to renewable energy sources, the circular model builds economic, natural and social capital. 

The Ministry for the Environment in New Zealand are very supportive of a shift towards circular economy.

Social
Enterprise

Again Again is a for-profit social enterprise. We are a limited liability company, combining purpose with profit. This keeps us sustainable and in it for the long haul.