Custom branded containers
If you are considering custom branding, you are looking at setting up your own system. Please see here for loads of issues to consider prior to the branding.
Custom branding is the process of adding customised logos, that may include text, to ‘stock’ containers.
Stainless steel containers
We have chosen Returnr as the containers for our own shared fleet, as we feel these are the best in market and most fit-for-purpose for commercial, shared applications. Your organisation can source containers from anywhere, but we would strongly encourage you to consider this Returnr fleet for the same reasons.
If you choose to brand these, they may not be accepted throughout Again Again’s system, but they will be specific to your location/s.
This custom branding info is applicable to the following premium container types offered in the Again Again marketplace:
Costings
Custom branding is cost-effective from a minimum container order value of $5,000 AUD (excluding the value of artwork and freight).
Indicative pricing is as follows. This is not binding, and will be quoted formally on request, directly from Returnr.
Pad printing: AUD$0.40c - $1.20 +20c per extra colour
Standard laser etch: AUD$0.30c
Carbon laser etch: AUD$0.98c
Base etch: AU$0.60
Minimum artwork fee of $300 AUD applies to all custom branding orders.
Considerations
Budget
Durability (pad print may look ‘nicer’ initially but it will not last as long as laser etching.
Timeline (custom branded orders take 8-12 working weeks to deliver - from logo sign-off and pre-payment in full).
Maximum dimensions of logo:
Etching
Cup 32mm (W) X 20mm (H)
Bowl 36mm (W) X 20mm (H)
Pad Print
All products 50mm (W) X 19mm (H)
Polypropylene Containers
Life cycle analyses (LCAs) have shown that plastics are a solid choice with respect to emissions. If you are going to choose a polymer, ensure it is a single-polymer (#5) to that it has genuine end of life options. All ‘ecoplastics’ that mix an organic material (bamboo, sugar cane, coffee grounds), render both materials non-recyclable unless it is returned directly to the producer that has made it, and studies show that the return rates for such systems are very (very) poor. Remember that plastic in itself is not evil, it is how it is used that is.
Again, in our opinion, Returnr also sells the best in class polymer containers.
This range is limited to a 355ml cup and a nesting 1000ml bowl, pictured.
Branding options include colour variation, debossing and printing. More to follow. This product is brand new to the market.
Custom brand containers vs Again Again fleet
Custom branding pros | Again Again fleet pros |
---|---|
Unique brand identity and message in the hands of your consumers | |
Consistent messaging engenders customer loyalty, and subtle impetus to return to your venue. | Interoperable between many venues - customers can swap/return at many sites. |
65% of the replacement value of the container is repaid - so you can reinvest in more fleet when your initial stock depletes. | Again Again brand containers are replaced at no extra charged |