From Landfill to Refill
Craft Brewers tap into sustainable packaging, Ministry for the ENvironment backs project
Good beer is a New Zealand calling card, and our brewing industry wants the quality and creativity of New Zealand beer to be celebrated at home and around the world. That’s why now is the time to address the dark side of this industry – single-use packaging waste.
Again Again is beyond excited to announce that we will spearhead a pioneering project to trial reusable packaging in the craft beer industry, supported by approximately $300,000 of co-funding from the Ministry for the Environment's Te Tahua Pūtea mō te Kirihou Auaha - Plastics Innovation Fund, Garage Project, and the Glass Packaging Forum.
We invite breweries and tap rooms around Aotearoa to benefit from this well-funded project to kick-start (then normalize) reusable packaging.
Punching above our weight is our competitive advantage.
The innovation project is in four parts:
Technology enhancement. At deployment, consumers will no longer need an app, and retailers won’t need a scan station. Everything will be integrated in some use cases. The standalone system will also remain.
Industry consultation. Again Again will take input from all relevant businesses, and from consumers, as to the preferred form factor of a shared interoperable flagon or growler. Steve Almond, Sustainability Manager at Garage Project will complete a LCA from published data to inform our choice of container.
The funded establishment of a shared asset pool. Up to 50 breweries and tap houses will be funded to have their reusable assets set up.
A behaviour change campaign. A year-long activation campaign is funded that will engage and encourage consumers to borrow and return real packaging and skip the waste.
Want to get involved?
We have an open invitation for all relevant businesses to join the project. Please be in touch.