About the flagons…
We consulted widely with industry and consumers. The flagon we have chosen was informed by all of the research. Here are the salient points:
Where brewers leaned towards tall neck, swing tops, consumer preferred a shorter bottle that fits in the fridge door!
The wide neck is most functional for sanitisation.
We chose a phenolic cap - more costly than a steel one, but keeps the beer carbonated for longer, and sanitises more comprehensively.
Life cycle assessment
A light-weight lifecycle assessment, with information drawn from published data, was undertaken within the scope of the project. We are grateful to Garage Project’s Sustainability Manager, Steve Almond, who completed the assessment. The final choice of flagon was made solely by Again Again.
The report informed the selection of the flagon, and the material choice in particular. Steel was under consideration, but you can see there is a significant benefit to glass when looking at carbon emissions.
Neck tags
Stickers must not be attached to the flagons.
The flagons need to be suitable to move from one retailer to another with easy sanitisation.
Only a neck tag or collar can be added with the product information that is required. Assume that the flagon won't be coming back to your own retail outlet, but to somewhere else.
Volume
The flagons are an off-the-shelf product from America and are embossed with '32 fl oz'. New Zealand is a metric country and most of you sell your beer in units of 1L. There is a 46ml difference between the two measurements, and this is accommodated in the neck of the flagon - between the embossed line and the top of the handle. You will still be selling 1L. Anecdotally, we understand that pours are made to the top anyways, so you're good. See the video and image below - low tech, but you get the idea.
