The Uncompromising Experience project

Be UnCompromisING on your buying, takeaway and drinking experienceS
Be UncompromisING for the planet and your legacy
#beuncompromising

From early November 2023, Again Again is super proud to be leading a huge shift to reusable packaging in the beer industry with the Uncompromising Experience project.

We're lifting the bar on good packaging. with support and funding from the Ministry for the Environment's Te Tahua Pūtea mō te Kirihou Auaha - Plastics Innovation Fund, Garage Project, and the Glass Packaging Forum. Again Again is launching a national network of brewers and retailers who will all offer tap-poured beer in borrowable, and then returnable, 1L flagons.

A (funded) opportunity for brewers and retailers

Retailers! We want to support you to skip the waste and start your circular economy journey into reusable, returnable packaging.

Here are the important points:

  • This is a 6 minute video about how the system works

  • Details about the project and funding

  • To get each location set up, it'll cost you $50 for the scan station (subsidised from $100) and nothing for 6 cartons of flagons (funded).

  • Standard pricing applies. It’s $30 per month ongoing, moving to 16c per loan transaction if you go over 180 issues per month per location.

  • No tie ins, We ask that you give is a good whirl, but if you need to withdraw, so be it.

  • Lots of marketing and activation to come. 

  • We launch officially in mid-November, but you'll be up and running with everything by mid-October to give you time for your team to get their heads around it.

Funding will be allocated on a first-in-first-served basis, providing your business meets the criteria above. More than 35 of Aotearoa New Zealand’s most well known craft beer brands, and a number of enterprise retailers, are already signed up to join at the launch of this project (correct at 20 October 2023). 50 funded spots are available.

Webinar

We encourage you to read through the project plan. (Published some time ago). The presentation below will answer many of these questions. Please watch it before you reach out with more. (25minutes)